"I was able to collaborate with Netflix to establish their first Middle Eastern creative digital team in Turkey from scratch. There were significant obstacles due to the different general laws in order to hire within the local area. from determining pay and perks to developing the candidate pool and benchmarking job satisfaction to building a team to deliver local and adaptation campaigns. The team built consisted of an account director, account manager project manager and creatives. Currency the team now are part of Netflix's wider global team which showcases its success being matrixed."